SEARCH ENGINE &
SOCIAL MEDIA ADS
A FAST & EFFECTIVE WAY TO GET IN FRONT OF THE RIGHT AUDIENCE.
GET IN TOUCH
Getting in front of your target audience is key for growth and we can achieve this using online advertising in two ways; reactively being there when people search for keywords on Google and Bing and/or proactively targeting people via social media networks (i.e. facebook, Instagram, LinkedIn etc. as appropriate).
Based on your business goals, we can work out the best approach and whether we should factor in ‘remarketing’ ads to keep your brand front and centre once someone has expressed an interest (i.e. they may have visited your website or watched one of your videos on social media and we can follow-up with additional content).
To find out more, get in touch.
How we make ads work for you
Because we have creative skills in-house and cover both search and social media, we can create ads that resonate with your audience and are seen in multiple locations. Key aspects include:
Campaign & ad creation
Audience Building
Keyword Research
Campaign & ad creation
Audience Building
Keyword Research
Find out how Dinesh Digital Solutions can boost your success…
Whether you have experience in marketing or not, we’re here to take control of your marketing to hit your goals. Fill in this form and we’ll be in touch or call us on +91 7814524447:
01
Understanding Your Needs
We work closely with you to understand your business, target audience, goals, and challenges.
02
Developing Strategy
Creating a strategic marketing plan aligned with your objectives.
03
Implementation & Tracking
Launching campaigns across different channels and monitoring KPIs.
04
Adapting to Your Growing Needs
Generating results and continuously fine-tuning the strategy to maximize performance.
Boost Visibility. Enhance Your Brand. Generate More Leads
FAQ
What is SEM?
SEM stands for Search Engine Marketing, a form of digital advertising that promotes websites by increasing their visibility in search engine results pages (SERPs) via paid advertising.
What are some types of paid advertising in SEM?
Some common types of SEM advertising are:
- Pay-Per-Click (PPC) ads – text or display ads appearing at the top of SERPs
- Display ads – visual ads shown on third-party websites, and
- Shopping ads- displayed on e-commerce websites
How do you measure the success of paid ads/campaigns?
Measuring the success of paid advertising involves tracking key performance indicators (KPIs), such as:
- click-through rates (CTR),
- conversion rates,
- cost per click (CPC),
- return on ad spend (ROAS), and
- overall campaign ROI.
From analysing these metrics, you can make better decisions for your campaigns and for improving their performance over time.
What are the benefits of using PPC advertising?
Pay-per-click (PPC) advertising is a cost-effective SEM strategy that targets specific audiences. PPC advertising can bring quick results, is measurable, and can complement SEO efforts.
How do advertisers bid on keywords in SEM?
Advertisers bid on keywords that users might search for, with the objective of appearing with search results for those keywords. The highest bidder often gets the first spot on the SERP.